Direct mail campaigns are well known for delivering promotional, printed marketing materials to your target audience via post. But, often we are asked what the benefits or direct mail are and if clients will see a return on investment from their campaign. Therefore, in this blog, we run through the benefits of direct mail and what you can expect when you send a campaign to a list of high net worth individuals.
Do you want to target a specific street in the UK? Do you want to target existing customers? Or maybe you want to target new prospects only?
Regardless of your criteria, direct mail campaigns can be targeted to reach your audience every single time. No matter how large or small you want your target audience to be, direct mail campaigns can help you reach it.
Thanks to our exclusive portal into the UK’s only high net worth database, we can ensure that customers only receive offers and information that is relevant to them and that your brand is only placed in front of affluent prospects who are likely to respond and convert.
56% of people find printed brochures the most trustworthy of all marketing channels.
Whether it’s down to its long-standing presence in the marketing world, or due to their printed format, recipients are more likely to trust printed marketing materials than their digital successors.
As a result, recipients are more likely to believe your message and invest in your services or brand.
Far from the boring, regimented designs that postal advertising can sometimes be known for, our direct mail campaigns can come in many forms and can be personalised to match your brand, style and messaging.
Whether you want to send an event invitation, newsletter, leaflet, brochure, postcard or even a product catalogue, your postal marketing will be expertly designed and catered around your message to create a campaign that truly showcases your brand or service.
Gets A Response
It goes without saying that a campaign that is more memorable is more likely to get a response.
A personalised letter, or a premium catalogue that is sent directly to affluent prospects is more likely to generate a lead. Plus, those leads are likely to be of a higher quality thanks to our unique portal into the UK’s only high net worth database that ensures your message is placed in the right hands.
How many online ads do you see when browsing social media or the internet each day? And, more importantly, how many do you actually remember?
We’re guessing, a lot and not a lot are the answers to those two questions. Online advertising is intrinsic to our everyday online world, so much so that it can cease to catch our eye. On the contrary, receiving postal marketing materials feels like a novelty. An expertly designed leaflet, brochure or catalogue posted through your door catches your attention. Consequently, the brand and their message are more memorable.
With 82% of posted direct mail opened and seen by the recipient, it’s hard not to choose direct mail outs as your marketing platform of choice!